How can you understand if your website is a good site, or what is a great site?
An excellent website is a website that works, if you have actually produced your site to sell some items, you can say that your website is a good website if it does sell items.
* But are you selling as many items as a great site offers, or you are just selling a couple of products now and then?
* Are your sales pages excellent enouth to consider your website an excellent site?
* Do you have enough visitors to your site to consider it an excellent website?
* Do you have sufficient return traffic or all your visitors are first time visitors?
* Do your visitors stay adequate time to consider your website a good website?
* How can you know for sure if your site is a great site?
If your webite is an excellent website, * What kind of questions ought to you be making to yourself to know
IF YOUR WEBSITE IS A GOOD WEBSITE, ASK YOURSELF THE FOLLOWING QUESTIONS TO KNOW
* Who cares?
* What are you searching for?
* What sort of visitors do you have?
* Which is your top priority?
* How should you mesure your success?
WHO CARES?
If the site comes from a business, then the websites wear ´ t belong to a single person, there ´ s not just one person that can state if you have an excellent site, so you will need to assemble the people that are extremely interested
You will discover the techno-geeks, the sales people, the public relations individuals, and so on and so on and everybody of them will have their own idea of what is a good website
Once again as the site belongs to ALL the company, individuals on your company who care enough to judge the site, ought to be asked to sign up with the group and take some responsability about the style of the site
WHAT ARE YOU LOOKING FOR?
Every one of individuals who appreciates the site will have their own concept of what they want out of a good website. A number of them will just be talking on behalf of their own departments, however you need to require them to think on behalf of the company.
Every department can have their own objetives, goals and goals, each has his own concept about what is a great site, however they need to believe as a business, and the conclusion must satisfy the majority of them, and if you can, your need to create an excellent website for all of them.
WHAT KIND OF VISITORS DO YOU HAVE?
Every website has first time visitors, returning visitors, curious, buyers, individuals that arrived by error, individuals that spend a short time at the website, people that invest a long time at the website, etc.
What type of visitors do you desire, the ones that reveal more often, the ones that read the most pages, buys more things, buys more frequently or spend the most cash?
Which are the most important visitors for your business, to believe that you have an excellent site?
As soon as you get them you can be pleased that your website is a good website.
WHICH IS YOUR PRIORITY?
When you understand what everyone desires, you will need to prioritize everybody ´ s goals.
Will you pursue increasing visits, selling more items per visit, provide more information about the business and it ´ s items, improving consumer fulfillment.
After a conversation that will depend on the number of people is providing their own viewpoint about what cares most, you ´ ll end up with your own list of top priorities, and the ones that will not be pleased with their demand, at leas will know why.
HOW SHOULD YOU MESURE YOUR SUCCESS?
How can you be sure that the numbers that you are getting are informing you that your website is an excellent website, It depends …
* If your primary priority is to get visitors, then www.Alexa.com and it ´ s ranking can help you on that, however you can likewise utilize some javacript and or cookies.
If your main goal is revenue then the sales will have the leading voice, *.
* If you are pursuing customer satisfaction then you should agree with the other members of your company how will you gather complete satisfaction data and how will you weigh it.
All the information that you gather should help you take service decisions. It ´ s not a matter of getting as much details as you can, because excessive details can be as bad as not enough details.
Ensure that you keep on determining your success, make it part of a constant enhancement procedure, because the web modifications month after month.
You ´ ll actually be able to inform if your website is a great site.
Composed by Dr. 키워드 검색 Roberto A. Bonomi